Originally launched in 12 oz. cans, these craft beers have solidified a strong presence throughout Arizona, with MoonJuice IPA becoming the fastest growing brand in the SanTan portfolio. Now packaged in larger, 24 oz. cans, MoonJuice has become the only IPA in this size can in the state.
With both MoonJuice IPA and Mr. Pineapple now available in this larger size, consumers are now able to enjoy these brands in what SanTan National Sales Director Matt Neuman calls, “a mini keg.” “The three biggest enemies of beer are light, oxygen and heat,” he says. “Cans eliminate the first two hazards, providing the best in ingredient and taste integrity. And now that our top two products are available in 24 oz. cans, our customers can enjoy these great-tasting brews in mini-kegs at their leisure.”
Claude Marbach, CEO, Ardagh Metal North America, says the Ardagh team is proud to have partnered with SanTan for many years. “We’ve consistently supported SanTan in their achievement of their brand and business objectives and are excited to partner with them on their next stage of growth,” he says. “And environmentally-friendly cans are a great vehicle for building business, delivering ideal filing, distribution and retail display economics as well as superior recycling rates.”
SanTan MoonJuice IPA and Mr. Pineapple craft beers in 24 oz. Ardagh cans are currently sold throughout Arizona, available in key retailers, convenience stores and many on-premise bars and restaurants.
But Matt says this is just the beginning as these products will eventually join the rest of the SanTan portfolio now sold across the Southwest and California. “We have major retailers asking us to expand and make available our 24 oz. products outside the state,” he said. “It’s indicative of the still-strong craft beer market, where, despite trends that may run up or down, the beer should simply speak for itself. Consumers deserve to have the highest quality product every time they buy a beer. And with SanTan craft beers, they most certainly do.”