GDUSA Presents Four Packaging Design Awards to Equator
Graphic Design USA (GDUSA) magazine announced the winners of its 59th Anniversary GDUSA Package Design Awards, a celebration of the power of effective package design and related disciplines to advance the brand, tell the story, make the sale.
The annual competition includes more than 20 categories. This year, more than 2,750 entries were received overall – one of the biggest totals ever. A highly selective top 10 percent were selected as winners and presented with a Certificate of Excellence.
Global packaging design company Equator picked up awards for four projects, including its work on Molson Coors ‘High Life’, ASR Group’s Domino sugar range, Aldi USA’s Bravissimo Single Origin Coffees, and US Foods’ Kombucha drinks range.
For US Foods, Equator created a design strategy for retail ready, individually portioned, grab-and-go Kombucha drinks. The strategy focused on flavours and benefits, creating strong visual appeal. The new design was praised for its on-shelf impact, with an energetic, bright aesthetic.
Equator’s collaboration with Molson Coors on its High Life beers was also a winner, with colors and typefaces chosen to create nostalgia and an old school champagne glass driving home the brand proposition of Miller High Life as the ultimate celebratory beer.
For ASR Group’s Domino sugar range, Equator created a design that stayed true to the brand’s distinct, longstanding colour palette, bringing to life product provenance, and ensuring consistency of the brand’s message.
Equator was also honored, with client partner Aldi USA, for the design of their Barissimo Single Origin Coffees, which involved creating a unique family of designs to differentiate them from the core range. Scenic and animal illustrations were created to evoke each product’s distinctive qualities.
For nearly six decades, Graphic Design USA (GDUSA) has been the business-to-business magazine for graphic design professionals, covering industry news, people, projects, trends, technology, products and services. Learn more at www.gdusa.com