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CASE STUDY: CRAFT BEER

April 13, 2020

Tennessee Craft Brewer Gains Efficiency, Precision and Quality Control Submitted by Siemens When John Henritze was 18, a senior class trip took him to Virginia’s Busch Gardens Williamsburg. While there, he and some buddies toured the brewery, where the idea of a brewing career first struck him. His aspiration stuck with him during college –…

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Brew up New Branding and Labels to Stand Out in the Crowd

April 19, 2019

By Gary Paulin and Mark Lusky How do you set yourself apart amid a sea of craft beers and ever-more-creative labels and packaging? According to a December 2018 USA Today article, “Small and independently owned breweries, or craft breweries, were making about 5 percent more beer at the middle of 2018 than the year before…” With…

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