New Packaging For Toilet Cleaners: Less Plastic and More Recycled Material

With a new, global packaging concept for toilet cleaner bottles, Henkel is underlining its commitment to sustainable packaging and the promotion of a circular economy. The amount of recycled polyethylene (PE) in the packaging of toilet cleaner gels has been significantly increased – reaching 50 percent for toilet cleaners in the standard range and, in the case of cleaners from the Pro Nature range, as much as 75 percent.

“It is an important step for us that we have been able to increase the proportion of recycled PE in our toilet cleaners so significantly. After all, the availability of high-quality recycled materials of this plastic is still limited,” said Ulf Timmann, head of global packaging innovation toilet care & hard surface cleaning, Henkle. “The success is at the same time a motivation. Our goal is to even further increase the proportion of recycled material in our packaging.”

Not only does the new packaging concept include more recycled plastic, but also less plastic overall. This reduces the weight of the bottle by 11 percent. This packaging innovation saves 480,000 kilograms of new plastic per year. This corresponds to a saving of 800 tons of CO2 annually. The compact bottle design reportedly allows around 10 percent more bottles to fit on a transport pallet. In addition to the increased use of recycled materials, this has a positive effect on the ecological footprint.

With the new packaging concept, Henkel has introduced a standardized bottle body design for toilet cleaners worldwide. All bottles are now available in a uniform format and have polyethylene as a material. The products have been available in stores since January.

The new toilet cleaner bottle thus contributes to Henkel achieving its ambitious packaging targets. The company is working towards the ambitious target to reduce the amount of virgin plastic from fossil sources in its consumer product packaging by 50 percent by 2025. By 2040, Henkel aims to be a climate positive company.

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