A New Push Towards Sustainable Packaging

Botta Packaging announced its partnership with Esselunga to develop an innovative envelope. Entirely lined with corrugated paper, it could protect bottles and eggs during online shopping deliveries.

The traditional and widespread use of plastic bubble wrap inside eCommerce packaging could be considered a non-sustainable habit. Receiving packaging in different materials which need to be separated upon disposal could be a difficulty that customers prefer not to face.

The Botta’s Eco-Envelope is a solution which eliminates bubble wrap from packaging, providing a product entirely recyclable in the paper bin and highly sustainable, while still ensuring the same parameters of protection and resistance.

“This insight has driven part of our own corporate strategy,” said Lara Botta, vice president. “Bringing us to increase investments in research and development not only of traditional cardboard packaging, but also in building a sound expertise in sustainable packaging as a whole: outside, inside, fillers, logistics, optimization and, last but not least, materials innovation.

“Having decided to invest in finding a sustainable solution for its clients is proof of the fact Esselunga really listens to needs of the market, and of its customers. We are really proud to have been chosen by Esselunga to support them in this process of evolution and change of their e-commerce packaging.”

For more information, visit https://www.botta.it/en/.