Shanghai World of Packaging Changes to Annual Cycle

Shanghai World of Packaging (swop) will take place every year in Shanghai starting in 2024. Under the interpack alliance umbrella, the trade show will thus respond even more strongly to the needs of the local market and strengthen international business relations in the processing and packaging industry.

Even before the start of swop in November 2023 in Shanghai, it is clear that the trade fair will be held again in 2024. One reason is the growing demand from exhibitors and visitors. Another reason are the shorter cycles of innovation which result from the change in the packaging industry and which especially affect sustainability and digitalization. The annual cycle creates a platform to present innovations and developments in the processing and packaging segment in a timely manner. Previously, it was a two-year cycle.

“With this step, we recognize the needs of the very dynamic Chinese packaging market”, said Thomas Dohse, Director of the interpack alliance at Messe Düsseldorf. “A shorter interval between events met here with great interest. Regular participation allows companies to increase their visibility, improve customer retention and strengthen their position in the market.”

After the end of the Covid-19 crisis, an ongoing economic recovery can be observed in China, as well as the revival of the trade fair industry. Therefore, the response of exhibitors to swop 2023, jointly organized by Messe Düsseldorf Shanghai and Adsale Exhibition Services, is already great.

Growing packaging market

With the expansion of the global consumer market and the development of technological innovations, the packaging industry has become an important factor in China’s economic growth. The industry continues to specialize while focusing on innovation, environmental protection and sustainability. The presentation of new products, strengthening technological dialogue and creating new business contacts within the industry have all become especially important, and trade fairs are the ideal platform to achieve these goals.

Focus on future topics

swop will cover a wide range of topics, including artificial intelligence, sustainable packaging, smart factory, printing and labelling, processing and packaging components, manufacturing of packaging containers, e-commerce and shipping packages as well as packaging materials and design and personalized packaging. Attendees can receive innovative omnichannel packaging solutions and intelligent processing and packaging production guidelines. This will be complemented by an extensive ancillary program and special areas.

The next dates

In 2023, swop will take place from November 22 – 24 in Shanghai. Around 700 exhibitors and 25,000 visitors from China and abroad are expected. In 2024, swop is scheduled from November 18 – 20 in Shanghai.

For further information on visiting or exhibiting at swop 2023 or 2024, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail:; Visit and; Follow us on twitter at

About swop

The Shanghai World of Packaging has been jointly organized by Messe Düsseldorf Shanghai and Adsale Exhibition Services Co. Ltd. since 2015 and will be held annually starting in 2024. Under the umbrella brand of the interpack alliance, it covers the entire supply chain of the packaging industry. Its scope ranges from the production and processing of packaging materials to primary and secondary packaging and package printing.

About the interpack alliance

The interpack alliance consists of Messe Düsseldorf events which are part of the Processing & Packaging portfolio. In addition to the flagship trade fair interpack in Düsseldorf, Germany, swop (Shanghai World of Packaging), pacprocess India and food pex India (Mumbai, New Delhi), pacprocess MEA and Food Africa (Cairo), components (Düsseldorf) and indopack (Jakarta) are all part of the interpack alliance. In important growth markets, the interpack alliance addresses the target groups of food, beverage, confectionery and baked goods, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods, with different focuses depending on the event.

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