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Brands Respond to Consumer Preferences as Overall Satisfaction with Packaging Increases by Nearly 50 Percent in Six Years

October 5, 2018

According to the 2018 Packaging Matters study from WestRock, consumers are increasingly satisfied with their overall experience with packaging, which has increased by 46 percent over six years. Findings from the study indicate brands are keeping up with – and responding to – consumer preferences. WestRock’s Packaging Matters study reveals 84 percent of consumers indicate…


34 Percent of Shoppers Return Online Purchases Because of Packaging

July 27, 2018

Esko identifies shopper behaviors in a new food and beverage packaging study.