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Sustainability’s Impact on Consumer Purchasing Decisions

July 29, 2024

Brands play an important role in consumer education. By Matthew Wright, CEO and Founder of Specright Packaging sustainability has been a hot topic for many years. However, recently it has grown significantly as consumers are putting more emphasis on brands’ sustainability initiatives and reporting. This in turn can have a direct impact on brand perception…

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Implementing a Digital Thread in Packaging

November 9, 2023

Specification Data is the Key to Connectivity By: Ayman Shoukry, Chief Technology Officer at Specright Digital threads are changing the game when it comes to revolutionizing packaging across industries. Deloitte defines a digital thread as “a single seamless strand of data and computing power that stretches from the initial design concept to the finished part,…

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