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Shrink Sleeve Label Design: Considerations for Reducing Shrink Distortion

September 13, 2018

As companies switch their product labels to shrink sleeves as part of their rebranding strategy, they need to understand the primary challenge of the shrink sleeve label design process. Shrink sleeves —if designed, printed and shrunk correctly — have countless benefits essential to any rebrand: Product differentiation, 360-degree branding, improved appearance retention and maximum shelf…

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