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Immertia

Transforming Experiences with Technology How Innovative Packaging Breathes Life into Brands

September 3, 2023

By Dave Chaffey, technology leader and co-founder of Immertia In an era where technology pervades nearly every aspect of life, the role of packaging in the consumer journey has transcended its traditional function of containment and aesthetic appeal. The packaging of today is a dynamic touchpoint that can captivate, inform, and foster an emotional connection…

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