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GS1 US

50 Years of Barcode Evolution

October 8, 2024

From Simple Price Lookup to Digital Transformation By Gena Morgan, Vice President of Standards, GS1 US It’s no surprise that the shopping experience we know today was vastly different 50 years ago. Once upon a time, price stickers were placed on products and cashiers had to manually key in the price on cash registers for…

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A New Dimension in Bar Codes Embedding Resilience in Supply Chain Operations

July 12, 2023

By Gena Morgan, Vice President, Standards & Technology, GS1 US Companies everywhere are prioritizing supply chain transformation to overcome mounting challenges. Existing systems have not functioned effectively in the tumultuous markets of the past few years. Product shortages, delivery delays and scarcity of raw materials are just a few of the disruptions straining the capabilities…

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