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Graphic Packaging International

Consumer Trends for Beverage Producers to Watch

October 8, 2024

Shoppers Scrutinize Every Buying Decision By Adriana Dale, Marketing Director, Global Beverage and Machinery at Graphic Packaging International Gone are the days of impulsive shopping when consumers tossed items in their carts regardless of the price or packaging. Today’s shoppers scrutinize every buying decision, making 2024 the year of the conscious consumer. Price-sensitive, tech-savvy, environmentally-…

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