Innovating the Packaging Process
A new innovation center has been opened by Pretium Packaging who is pioneering a new innovative hands-on approach for private label and independent brand companies. The new center is housed in an existing Pretium manufacturing facility in Auroa, Ill where is was designed with separate rooms, with each room being dedicated to a different part of the package selection process: market insights, design and selection, market validation and a sample room.
“There are many decisions that have to be considered when a brand owner starts the packaging selection process. For many small-to-medium companies, the process can seem overwhelming, at first. The Pretium Innovation Center has been designed to take what may feel daunting and break it down into more manageable segments to help focus on one key aspect at a time,” said Paul Kayser, president and CEO, Pretium.
The Pretium Innovation Center reportedly features a “spoke and hub” design, anchored by a large open conference room area in the center, or hub. The concept of the innovation center is for the brand owner to flow through each room for a feel of the package selection process. The journey would go as follows:
- The brand owner enters the market insights room which promotes a discussion of specific market goals and features a display of the many packages Pretium has helped commercialize. The objective is to identify market drivers and learn from the approaches others in similar or adjacent product categories have taken;
- Next they enter the design and selection room which begins with a conversation about “bottle anatomy,” and continues on with resin options, color options, neck finish, closures, decoration and tooling;
- The market validation room then follows which features retail store shelving that can be turned into a planogram of the specific product category for which the bottle is being designed. Pretium has also partnered with Package InSight to provide optional product and market study services. The company uses nonconscious consumer research (including eye tracking) specific to retail packaging and point-of-purchase marketing to help brand owners develop market differentiating packages;
- And finally, for additional idea generation, the innovation center features a large sample room with all the blow molded bottles and injection molded jars and closures the company has produced. A 3D printer is also housed there.
For more information on the Innovation Center, visit www.pretiumpkg.com.