TricorBraun Helps Dulce Vida Spirits Become a Shelf Standout

Before Austin-based Dulce Vida Spirits launched its fruit-infused flavored tequilas, the company needed a packaging partner to manage the enormous undertaking of changing the height of its glass bottle. Prime retail shelf location provided for approximately 13.5 inches; Dulce Vida’s stock bottle, with the cork, stood at nearly 14 inches tall.

“Due to the height, our Blanco tequila bottles were relegated to the top or bottom shelf, which is not ideal,” says Richard Sorenson, co-founder, Dulce Vida Spirits and chief operating officer, Milestone Brands, which owns Dulce Vida Spirits. “Our real fruit, real juice-infused flavored tequila was a new approach for the tequila market so this was a significant product refresh. We were going after a broader consumer market and it was critical to change the bottle height to fit on any and all shelves.”

Enter TricorBraun (tricorbraun.com). Led by packaging consultant David Parker, the TricorBraun team managed the complicated process on Dulce Vida’s behalf. The top objectives were sourcing the right glass manufacturing partner in Mexico and redesigning the original Dulce Vida bottle to obtain optimal shelf placement. Additionally, retaining the same “old world style” look while incorporating a new deco element on the bottle front to indicate the tequila flavor was important. The process included reengineering the molds due to the height change, and interfacing with the glass bottle supplier and filler throughout the production process.

“TricorBraun did all of the heavy lifting,” says Sorenson. “As a tequila producer, I work with suppliers in Mexico every day, but if I had to be managing the process with a new glass manufacturer, it would be more than I could handle while trying to run the business.”

By changing the glass manufacturer and reducing the bottle size, Dulce Vida was able to realize cost efficiencies in the supply chain process. According to Sorenson, due to better positioning on the retail shelf, the bottle height change has led to increased sales and better brand recognition.

Share on Socials!

Related Articles

Related Articles

Labrenta Joins Forces With Guala Closures Establishing the Hub for Luxury Closures

Guala Closures – a global leading producer of closures for spirits, wines, beverages and oil bottles – has reached an agreement to acquire Labrenta. The acquisition ...
Read More

Pacprocess Tehran 2018 Online Exhibitor Registration Open

Online exhibitor registration for pacprocess Tehran 2018 is now open at pacprocess-tehran.com. The exhibitor registration deadline is June 30, 2018. The second edition of the trade ...
Read More

BEA Lasers Launches New Eagle Eye Through-Beam Laser Sensors

ELK GROVE VILLAGE, IL | BEA Lasers, a manufacturer of rugged laser modules and assemblies, has announced the availability of its new Eagle Eye Sensors™.  A single package contains both a through-beam photoelectric ...
Read More