Toppan Printing (Toppan), a global leader in communication, security, packaging, décor materials, and electronics solutions, will be presenting the latest security solutions for smart packaging during the AIPIA Virtual Congress on September 10.
Cutting-edge offerings showcased by Toppan will include NFC-enabled solutions for wine, spirits, and cosmetics. Cachet-Tag™ and CorkTag™ are examples of Toppan technologies that can reportedly facilitate authentication, traceability, and tamper detection, as well as help to prevent fraudulent refilling and grey market diversion and enhance customer engagement for the wine and spirits sector. This year Toppan will also be demonstrating a solution specifically designed to enhance consumer engagement for cosmetics brands.
Toppan’s expertise in security and packaging could enable connected products as part of the digital transformation in packaging. NFC tags giving a digital identity to every product facilitate Internet connection, links to consumers at every point of the product’s journey, and a variety of dynamic solutions.
Toppan’s Secure ID Platform reportedly offers a cloud-based turnkey solution to digitalize physical products and drive direct engagement between brands and consumers via the tap of a smartphone to enhance the value of feedback and improve digital marketing strategies.
Roland Lartigue, business development director at Toppan Europe, will be giving a presentation titled “From Authentication to Customer Engagement Through Smart Packaging”. The talk will look at how devices can be used to enable solutions ranging from product authentication to engagement with consumers.
“The AIPIA Congress always provides Toppan with an excellent platform to showcase our security and packaging innovation,” said Takuya Onuki, business development manager, security products, Toppan.
For more information, visit https://www.toppan.com.
