Shanghai World Of Packaging 2024 Focuses on Smart Technology, Sustainable Materials and Automated Packaging Solutions

From November 18 – 20, 2024, the processing and packaging industry will meet again at the Shanghai World of Packaging (swop) trade fair in China. swop is organized by Messe Düsseldorf (Shanghai) Co., Ltd. together with Adsale Exhibition Services Ltd. and is part of Messe Düsseldorf’s interpack alliance portfolio.

The event is becoming more international and in addition to China, exhibitor nations will also include Finland, Germany, Hong Kong, Japan, Luxembourg, Spain, Taiwan and the U.S. Visitors can look forward to a wide range of products in five trade fair halls at the Shanghai New International Expo Center. swop will again cover the entire processing and packaging chain for food, beverage, confectionery, baked goods, pharma, cosmetics, non-food and industrial goods. Of particular interest to visitors is the “International Pavilion” where exhibitors from several  countries will participate, including  Multivac, the Metsä Group, Herma, United Caps, Novexx, Koch Pac, Wippermann Jr., Langguth and Cintas Adhesivas Ubis.

All participants can benefit from several matchmaking events to help open up new markets and establish long-term business relationships. The “Buyer’s Perspective Experience” will offer a range of services specially tailored to the needs of buyers with customized solutions and individual equipment. The introduction of themed routes such as the “Green and Sustainable Packaging Route” and the “Functional Packaging Route” will also enable a new, more efficient trade fair experience and bring exhibitors and visitors together in a targeted manner.

Six trends in the spotlight

swop 2024 will focus on six central industry trends, including new technology and energy-efficient production lines that emphasize stability and sustainability. Intelligent and automated packaging solutions change production processes and improve efficiency. Intelligent packaging solutions for food processing further advance automation, while sustainable and eco-friendly materials play an ever larger role. Innovative designs for Fast Moving Consumer Goods (FMCG) combine functionality with aesthetic and recyclable, light-weight packaging solutions are becoming increasingly relevant for the booming e-commerce and logistics sector. At swop, these topics will also be covered in detail in many special forums and in the accompanying program. The latest solutions for primary and secondary packaging, green energy technologies and intelligent automation solutions will be presented here.

Market regulations: staying one step ahead

Hardly any other topic currently occupies industry players as much as the new and existing regulations at the national and international level. Renowned experts will provide a comprehensive overview of the changes in packaging legislation at swop 2024. Discussions will focus on the EU PPWR regulation, PCR regulations for food contact materials and the latest developments in green packaging policy in Asia. In addition, swop will organize a forum in cooperation with Made-in-China.com which will focus on strategies for rapid entry into the transnational e-commerce market.

For further information on visiting or exhibiting at  swop  2024, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.swop-online.com/en and www.mdna.com. Follow us on https://www.linkedin.com/company/mdnachicago/

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