Science-backed Baby Food Company Achieves Recycling Milestone With Partner TerraCycle

Baby food brand Cerebelly announced that environmentally conscious families have enabled the company to achieve a major milestone of 100,000 baby food pouches recycled using TerraCycle’s innovative recycling methods. The waste collection and recycling program turns post-consumer waste into raw material to be used in new products.  As of Earth Day 2022, Cerebelly’s waste collection is expected to reach 110,000 pouches recycled.

Through its partnership with international recycling leader, TerraCycle, who specializes in providing recycling solutions for typically unrecyclable waste, Cerebelly has provided a solution for its packaging waste since its launch in 2019 and program participation has grown at an exponential rate.

Cerebelly families interested in participating in the free recycling program are invited to sign up through TerraCycle on the Cerebelly program page, collect their used pouches, print a label and ship.  Once collected, the waste is broken down and separated by material with plastics cleaned and pelletized.

Additionally, as an added incentive, for every shipment of Cerebelly  waste sent to TerraCycle, participants earn points that can be donated to a non-profit, school or charitable organization of their choice.

TerraCycle currently tackles the issue of waste in twenty-one countries and is recognized for its innovative solutions for difficult-to-recycle waste streams. Their technology breaks down consumer packaging and turns it into raw material to be used in new products.

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