Penn Color’s penneffex Sparks Inspiration and Innovation in Consumer Goods Packaging Design

Penn Color’s reported its penneffex™ delivers a high-end, eye-catching finish for FMCG packaged products. With nearly unlimited customization options, the penneffex line combines Penn Color’s creativity, expertise in colors and special effects and knowledge in manufacturing processes, to inspire creative brand design ideas in product categories such as home care, personal care, food and beverage, and more.

With variations including matte, brushed metal, frost, metallic, luster, and bubbles, penneffex reportedly offers brands a powerful way to engage with the consumers’ senses and emotions. penneffex could enable brand owners and creative marketing teams to better engage with their loyal and new customer base to create a unique and eye-catching product design that conveys brand values like high-end quality, sustainability, and transparency.

“The core concept of penneffex is to create building blocks of unique and differentiated colors and special effects: these building blocks become a source of inspiration for product design teams and they are used in bespoke formulations, developed ‘live’ with our customers, in our technical center,” said Phil Riccardi, industry manager packaging North America.

“The penneffex line sets consumer goods products apart from other items on the shelf, by pushing the limits of product packaging design to achieve colors and effects not yet seen on the market today,” said Simon Clarke, industry manager packaging Europe and Asia. “Part of the differentiation comes from our ability to combine colors and effects with the latest enabling technologies.”

Penn Color’s penneffex solutions could be ideal for unifying brand design across a number of different products, as well as for unique packaging redesigns that are imaginative and product-inspired.

For more information, visit www.penncolor.com.

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