BERLIN, GERMANY | HelloFresh, the largest meal-kit company in the US, has made a substantial commitment to sustainability by replacing their box liners with curbside recyclable ClimaCell™ created by TemperPack. The new liners perform as well as EPS foam (Styrofoam) on an inch-per-inch comparison but offer consumers the opportunity to dispose of them in curbside recycling bins alongside the corrugated box the package comes in.
HelloFresh will additionally replace Green Chef’s box liners in the same manner. The liner is the largest piece of packaging in the entire kit making up over 30 percent of the entire box volume. By utilizing the new ClimaCell liners, HelloFresh is able to divert 15,000 tons of packaging waste away from landfills every year. James McGoff, TemperPack’s co-founder and co-CEO says, “With guidance from market leaders like HelloFresh, we developed ClimaCell to help companies ease customer concerns on compromising waste for convenience.”
ClimaCell is currently produced in TemperPack’s Richmond facility and will soon be available in their Las Vegas facility as well. The company plans to expand manufacturing of the new material to the Las Vegas facility to better serve clients on each coast.