FPA Publishes Perspectives on the Meaning of Sustainability in Flexible Packaging Study Report

The Flexible Packaging Association (FPA) recently announced that it has published its latest sustainability report, Perspectives on the Meaning of Sustainability in Flexible Packaging.

FPA commissioned the study to better understand perspectives on sustainability and packaging among both consumers and brand owners. The study integrates insights from brand owners surveyed online in June 2018 by Packaging World and insights from an online survey of consumers conducted by The Harris Poll in July 2018, both surveys conducted on behalf of FPA.

Brand owners know consumers care about sustainability in general and particularly sustainable materials, but many do not think consumers care about sustainable processes. The majority of brand owners believe that consumers care about the sustainability aspects of packaging materials; however, brand owners are split about whether or not consumers care about the sustainability aspects of packaging processes.

Consumers see sustainability as important, but specific lifecycle attributes of sustainability are not always top-of-mind. Sustainable manufacturing processes and transportation efficiency, for example, are less often associated with sustainability than with aspects that are more obvious to consumers, such as recycling. Consumers are also more likely to believe glass or corrugated packaging is more sustainable than flexible packaging, perhaps due to recycling benefits that are more obvious to consumers.

From a sustainability perspective, Millennials present the greatest opportunity for flexible packaging companies. Though not all consumers seek out sustainable packaging benefits or are willing to pay more for them, Millennials are more likely than other generations to do either or both. They are also more likely to view certain “behind-the-scenes” attributes such as transportation efficiency and energy efficiency as important.

Brand owners surveyed by Packaging World say that sustainability is a priority for their companies, and packaging plays a key role in sustainability efforts. Barriers to increasing sustainability efforts relate to price and quality, and brand owners expect bio-based packaging and biodegradable packaging to drive sustainable packaging trends in the future.

The Perspectives on the Meaning of Sustainability in Flexible Packaging Study Report is a benefit of FPA membership and is available in the “Members Only” section of www.flexpack.org. The report is available to non-members of FPA for $4,500.

To help communicate the study’s findings, FPA developed the Sustainability Outreach and Consumer Conversations eBook to summarize and highlight key take-aways from the study. The eBook is publicly available and can be downloaded by clicking here.

For more information, visit www.flexpack.org.

Share on Socials!

Related Articles

Related Articles

Kassow Robots Establishes U.S. Sales and Support Team

Kassow Robots, a developer of 7-axis industrial cobot solutions for machine tending, material handling, dispensing, and various other applications, has established a U.S.-based team focused on ...
Read More

City Trees Reveals New Brand Identity With Sustainable Redesigned Packaging

City Trees, the Southern-Nevada-based cannabis company devoted to innovation, production, and distribution, announced the launch of a brand refresh for its diverse product line. Offering a ...
Read More

Lyco Expands Columbus, Wis. Plant, Reaching Over 100,000 Square Feet of Food Processing Equipment Manufacturing Space

Lyco Manufacturing, Inc. has added a third expansion onto its Columbus, Wis. plant. This new space will increase manufacturing capabilities for its food processing machinery to ...
Read More

Follow PTT!

Subscribe!

Sign up to receive our industry publications for FREE!