Food Africa and pacprocess MEA Return in 2023 With Larger Space

Following the success of Food Africa and pacprocess MEA last year, concrete plans to expand this year’s trade fair duo have started, giving  exhibiting companies more space to reach   contacts in Africa and the Arab region in a targeted manner.

Food Africa, Africa’s leading trade fair for the food industry, will take place together with pacprocess MEA again from December 12 – 14, 2023 at the Egypt International Exhibition Center (EIEC) in Cairo. In the past few years, both events have developed into important platforms for the entire food industry in the African continent and the MEA region. pacprocess MEA additionally addresses all fields of application in the packaging and related processing industry. Both events will be organized by Messe Düsseldorf as part of the interpack alliance  together with its partners IFP Egypt and Konzept.

Eight months before its start, the trade fair duo is already making very good progress: the total area of Food Africa has been expanded from three to four halls, making about 40,000 square meters available. “ The decision to expand the trade fair by an entire additional hall is our response to appropriately meet the demand and also creates opportunities for additional formats and special exhibitions”, says Thomas Dohse, Director of the interpack alliance. In the past year, a total of 25,821 visitors from over 72 countries attended both trade fairs. “The exhibitors also expect a dynamic growth environment, driven by a strong domestic demand and export potential in 2023”, adds Dohse.

Egypt as an important actor on the global market

In the past seven years, the Egyptian food industry experienced huge development. The number of companies more than tripled in this time period. Factories were continuously modernized and a total of Euro 16.3 billion was invested in the food industry. The Egyptian market for food and beverage generated $ 4.1 billion in the past year and represented 14% of the country’s total exports. These figures show that the future of the Egyptian food and beverage market is promising.

Food Africa is the industry’s leading trade fair

Building on its long-standing presence in the African food and beverage industry, Food Africa has developed into the most important event for decision-makers from all over the world to take advantage of the business potential of Egypt, Africa and the MENA region. At Food Africa, exhibitors meet local, regional and international wholesalers, distributors and retailers.

Exhibitors and visitors at Food Africa profit from further benefits: The hosted buyers program brings relevant contacts, enables planning security and thus contract conclusions directly on site. Another important part of Food Africa is the specialist conference, bringing together international experts to discuss various topics in agriculture and food science. At the Live Cooking Show supported by the Egyptian Chefs Association, local and international cooks will prepare unique recipes. Another special feature will be the Barista Show, a prestigious contest.

pacprocess MEA unlocks potentials

pacprocess MEA will again showcase a wide range of packaging materials, processing and packaging technologies as well as solutions for automation and digitalization. The exhibitors will not only benefit from the strong food industry in Egypt but also from the robust consumer market with more than 100 million inhabitants, offering  a huge potential for consumer goods manufacturers. The Egyptian packaging, printing and processing industry has reported considerable growth in the last few years: printing and packaging exports increased by 37% in the first half of 2022. The Egyptian printing and packaging market is also expected to increase with yearly growth rate of 4.1% between 2021 and 2025.

pacprocess MEA will also support business on site with a hosted buyers program offering worldwide networking between exhibitors and professional buyers as well as a specialist conference, bringing together international experts from the packaging and processing sector.

For further information on pacprocess MEA and Food Africa 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.pacprocess-mea.com and www.foodafrica-expo.com or  www.mdna.com;

About the interpack alliance

The interpack alliance consists of Messe Düsseldorf events that are part of the Processing & Packaging portfolio. In addition to the flagship trade fair interpack in Düsseldorf, swop (Shanghai World of Packaging), pacprocess India and food pex India (Mumbai, New Delhi), pacprocess MEA and Food Africa (Cairo), components (Düsseldorf) and indopack (Jakarta) are all part of the interpack alliance. In important growth markets, the interpack alliance addresses the target groups of food, beverage, confectionery and baked goods, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods, with different focuses depending on the event.

About IFP EGYPT

IFP Egypt is part of the IFP Group, one of the best known organizers in the Middle East, and can look back on over 35 years of experience and more than 480 internationally recognized trade fairs. The IFP Group hosts some of the region’s leading trade shows, which are ideal platforms for international and domestic companies doing business in the Middle East and Africa to introduce themselves to key buyers and decision-makers in the region.

About KONZEPT

Konzept is an exhibition & event management company based in Cairo that is active in more than 15 countries around the world. Konzept has more than 20 years of experience and specializes in first-class marketing, network and information solutions for upmarket industries in both mature and emerging markets. Our complete service package includes organization, logistics and integrated marketing & PR campaigns for individual exhibitors, country participations and corporate events & conferences.

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