Eco Flexibles: Sustainable Packaging Requires a “More Personal Touch”

UK headquartered sustainable flexible packaging business, Eco Flexibles, has shared insight on the future of sustainable flexible packaging design, and its unique bespoke design model, which may point the way to how eco-friendly packaging is conceived and delivered in the future.

The business, which supports brands, packers and retailers making the switch from mixed-plastic flexible packaging to more sustainable alternatives, is seeing success with its approach. Eco Flexibles believes that ‘one-size-fits-all’ design doesn’t benefit either the consumer or the brand, and instead takes a more in-depth approach.

“To create real, meaningful change for brands, we employ a PATH approach, or Packaging Assessment Tool & Heatmap. It’s our way of getting deep under the skin of a product and brand to create solutions that aren’t just ‘nice-to-haves’, but form part of a brand-wide sustainability strategy,” said Simon Buswell, director, Eco Flexibles.

“Consumers aren’t willing to compromise on form, function or performance and ‘one-size-fits-all’ simply doesn’t work anymore. Instead, we use our expertise to guide our customers through the process, handling packaging projects from concept to completion, including all testing and regulatory requirements. It’s all about simplifying the complex and making the process hassle-free and value-adding.”

The Eco Flexibles brand, and its unique perspective on sustainable packaging development, is seeing real success on both sides of the Atlantic, supporting customers across North America and Europe.

Alongside bespoke designs, its portfolio includes EcoLamm, a collection of monopolymer film-on-a-reel products designed for VFFS and HFFS applications, blended with leading print technology and exemplary functional performance. EcoLamm is available in a range of finishes, barrier qualities and print options, and is suitable for Pillow Pack, Stabilo, Block Bottom and Flowrap applications.

“The development of case-by-case bespoke packaging is proving effective at connecting with today’s mindful consumer, not the massive expense or obligation that mid to large brands tend to imagine,” he added. “By making sustainability both demonstrable AND cost-effective, this model is likely to be predominant as we continue moving forwards. Working with brands of every size across Europe and the U.S., we’re seeing first-class results first-hand.”

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