Connected Packaging Transforms Consumer Interaction from Shelf to Smartphone

September 2, 2024|News & Headlines

Connected packaging market is growing with the aim of filling the blanks in digitally and physically spaced areas. Probably one of the most difficult examples is integration of QR codes on product packaging.

Connected packaging refers to the integration of digital technologies such as QR codes, RFID tags, and near-field communication (NFC) into product packaging. These technologies enable interaction between consumers and products, offering various benefits such as product authentication, supply chain visibility, and enhanced consumer engagement.

Several factors are driving the growth of the connected packaging market. One significant factor is the increasing demand for brand differentiation and product personalization. Connected packaging allows brands to offer unique and interactive experiences to consumers, thereby enhancing brand loyalty and customer satisfaction.

The global connected packaging market size is projected to witness substantial growth from 2023 to 2032. According to estimates, the market size is expected to increase from USD 42.89 billion in 2022 to approximately USD 74.30 billion by 2032. This growth represents a compound annual growth rate (CAGR) of 5.7% during the forecast period.

Connected Packaging Market Trends

Brands will be able to engage directly with consumers via connected packaging; they will offer interactive experiences through smartphones or digital devices.
Connected packaging is a feature which tracks products in real-time right from the supply chain. Through implementing RFID tags or even tracking technologies, manufacturers can get access to the information about product movement, storage conditions, and handling practices from manufacturing to retail shelves.
The packaging helps to deliver the individual marketing messages, promotions and product parameters that are based on the consumer preferences and purchase history.
Connected packaging solutions support sustainability initiatives by facilitating the provision of knowledge about the product origin, ingredients, and environmental consequences. Brands can take advantage of connected packaging to emphasize their initiatives on sustainability, like using eco-friendly products, emitting less carbon, or supporting ethical sourcing.

Connected Packaging on North America

The North American market for connected packaging is undergoing major growth, which may be attributed to several key factors. An increasing percentage of the shopping population is always looking for the newest and the most enticing.

Digital packaging is perfect for satisfying this need as they do a great job by fusing the online and walk the talk worlds, letting customers dig into online content with a push of a button on the packaging. The growth of the e-commerce sales in North America makes connected packaging adoption to take-off. Increasingly more shoppers shop online, brands thus are looking for advanced novel means to reach the customers of theirs beyond the only bordered of retail stores.

The utilisation of QR codes and interactive features on packaging such as product information, promotions or personalized experiences will bring online shoppers an additional benefit. it is the US in the lead with the number of QR Code scans accounting 25 million globally.

According to statistics from a trusted source, this figure rose to a 74.78% share of the total scans by 2022, making up 38 million scans from the top 50 countries. This information shows the great share of American citizens who actively use the technology of QR-Codes and speak the good trend as well.

Rise of QR Codes Transforming Packaging in Asia Pacific

Asia Pacific is the centre where the emergence of the new and innovations are often first tested. Nations such as Korea, Japan, and China have come to the forefront of this technology’s implementation, placing QR codes on the packaging to promote their convenience. QR codes play a game changer role in digital marketing toolbox, converting consumers to engage with a physical display by scanning a QR to explore the extent of information collection.

Asia Pacific market has been through an incredible QR code for packaging growing, and it is believed that the growth is to jump 83% in the coming year. The region applies such exponential growth in the adoption of new technologies that are not only designed with an eye to provide better service and meet the needs of varied consumers. In China, C2C (QR codes) have became inseparable for consumers with 65% of them deeming them optimal wise to achieve credibility. This wide spread acceptance of these codes calls the attention to the crucial influence of QR codes on building credibility and earning customers’ trust playing a much more important role in a highly competitive commerce.

QR Codes Revolutionize Consumer Interaction with Connected Packaging

Packaging has gone through a remarkable change shape from time to time. Initially, it served as just a product protection strategy, but later on, it transformed into the primary look of a brand. When connected packaging technologies have been introduced, it becomes more than a package’s visual element and into an important part of the brand narratives.

In the contemporary competitive market-place visual appeal is very important in grabbing the consumers’ interest with the main challenge being beyond repetitive customers. Unique and eye-catching design for packaging and labels beautifully contribute to the general style of your product on a shelf by attracting customers to search more. Next on the line is connected packaging which through QR codes reappear or rather explore more alternatives of the physical and the digital world.

The Digital Evolution of Food Packaging: Enhancing Experiences

Food packaging is getting smarter! With digital innovation, food packaging is now more than just a container. It’s becoming a gateway to connected experiences, offering consumers valuable information and interactive features right at their fingertips.

Through QR codes and smart tags, consumers can access detailed information about the product, including ingredients, nutritional facts, and even recipes. This not only enhances transparency but also helps consumers make more informed choices about their food.

Connected packaging can provide real-time updates on food freshness and safety, ensuring consumers consume products at their best quality. This is especially important in reducing food waste and improving overall food safety.