Chadwicks’ Mirror Print A First For Symington’s Debut Plant-Based Brand
Market leading pre-cut lid manufacturer Chadwicks of Bury (a Clondalkin company), has produced a versatile lidding solution using mirror print technology for the launch of Symingtons’ new plant-based brand, Bloomin Good Food Co.
Four different designs, printed using 8 colours on polyester material, have been produced for the vegan-friendly snack pot range which comes in four varieties: Warming Tomato & Lentil Dahl, Banging Black Eyed Bean & Vegetables, Hearty Sweet Potato & Lentil Curry and Smokey Sweetcorn & Green Beans.
With mirror print technology the lids are printed on one side only, reportedly allowing both sides of the material to be viewed for additional pack information. It is ideal for added branding or promotional information, marketing, competitions, and loyalty programmes.
“Mirror printing has allowed us to better communicate our brand message through the packaging without compromising the integrity of the contents,” said Neil Burke-Thompson, brand manager, Symington.
“All the print is on the surface of the lids to ensure the printing ink does not come into contact with the product. Mirror print technology offers brands a versatile and cost-effective packaging solution,” said Alastair Bearman, sales and marketing director, Chadwicks.
Chadwicks of Bury is a leading supplier of flexible packaging solutions in the food, dairy, beverage, personal care and household sectors. With over 70 years’ experience, it has developed a reputation for leading the way in the manufacture of pre-cut lid and shrink sleeve packaging solutions.
For more information, visit chadwickslids.com.