Avery Dennison partners with the University of Memphis to launch RFID in Parcel exhibit

Collaboration designed to transform supply chain efficiency through innovative technology

Avery Dennison, a global leader in materials science and digital identification solutions, has announced a new partnership with the University of Memphis Automatic Identification Lab and launched a groundbreaking RFID in Parcel exhibit.

The innovative showcase highlights the transformative power of RFID technology in parcel handling. It demonstrates how RFID solutions can streamline parcel logistics from shipper to last mile operations by integrating into conveyance and robotic systems. The showcase also includes a reverse logistics use case to streamline returns operations at the shipper. This brings relevance to operations by automatically ensuring accurate parcel sortation and shipment processes, while also providing visibility throughout the parcel journey.

The opening event included a panel discussion between Dr. Bill Hardgrave, president of the University of Memphis, Julie Vargas, vice president and general manager of Avery Dennison Identification Solutions, Brian Marflak, VP of ops support and engineering at FedEx, and Jason Ivy, director – solution consultant at Avery Dennison.

Entitled ‘RFID in Parcel: Shipper to Consumer Visibility’, the discussion focused on how connected IDs, like RFID, will increase package visibility, automate manual scan processes and increase data accuracy along the fulfillment journey. With better data, parcel carriers can unlock more accurate predictive analytics and optimize route and labor planning to help reduce their carbon footprint.

The RFID in Parcel partnership between Avery Dennison and the University of Memphis has evolved from a limited scope established a year ago to a permanent installation that promises to enhance learning and innovation in automatic identification technologies.

“By working together with a respected institution that shares our passion for technology, we can combine our skills to inspire the next generation of engineers and innovators,” says Vargas. “This exhibit not only highlights the capabilities of RFID technology but also serves as a platform for academic research and industry applications. We believe that through education and hands-on experience, we can enhance operational efficiency, reduce costs and foster sustainability within the supply chain, ultimately benefiting businesses and consumers.”

The RFID in Parcel exhibit showcases solutions that achieve remarkable results, including:

• Automated possession scans at the shipper
• 20% increase in productivity
• 99% load accuracy

In addition to its technological innovations, the exhibit aligns with sustainability goals by minimizing environmental impact and optimizing operations, making it a win-win solution for both the industry and the planet.

Avery Dennison is making a significant investment in the RFID in Parcel exhibit, which will serve as a key resource for students and industry partners alike. The Automatic ID Lab is a vital space for exploration and development in automatic identification technologies, with plans for ongoing research projects and demonstrations that leverage real-world applications.

The RFID in Parcel exhibit will be open for a six-month period, during which the University of Memphis will host a series of events and meetings for industry stakeholders.

For more information about the exhibit and partnership, contact the Avery Dennison team here.