At PLMA’s ‘World of Private Label’ in Amsterdam, Orchard Custom Beauty to Showcase New Product Concepts and Private Label Capabilities

The company will highlight a Gen Alpha and Gen Z-inspired personal care line, and an astronomy-inspired hair care line, among other introductions.

At PLMA’s “World of Private Label” International Trade Show held May 28-29 in Amsterdam, Orchard Custom Beauty, an Innovative Beauty Group (IBG) company, will showcase an array of its latest product concepts and private label capabilities.

The product innovations come in addition to the company’s broad spectrum of standard and bespoke products and packaging solutions.

Among other highlights, the company will showcase its Epic Skincare, a personal care product line created with Gen Alpha and Gen Z in mind. The purpose-driven collection includes products such as body wash, deodorant, a clarifying facial cleanser, and pimple patches, all designed to celebrate users’ authentic selves and elevate self-care routines.

Also at PLMA, Orchard will display its Super Nova Hair Care, an out-of-this-world hair care line crafted to transform hair into extraordinary constellations of beauty. From hair treatments to styling products like shine spray and a flyaway hair stick, each product is crafted with cosmic secrets to give users’ hair personalized love and attention, whether mastering a signature look or trying something new.

In addition to new product concepts, Orchard will highlight its private label capabilities in assisting brands to stand out in a crowded market. The Orchard team works closely with clients to reimagine existing ranges or develop entirely new ones, drawing on the company’s deep knowledge of market trends and design innovations across all beauty product categories.