Absolut® Goes Red, White & Blue with New Limited-Edition Bottle
Absolut® unveils the summer’s best-dressed party favor – the limited-edition Absolut America bottle. Perfectly suited for any backyard barbecue or firework festival, Absolut America is bringing people together to celebrate, and support, America the beautiful – with the help of a national community improvement nonprofit organization, Keep America Beautiful.
Painted in red, white and blue, the Absolut America bottle is raising the bar for summer partygoers and patriots alike to show their Stars and Stripes pride. As a Swedish-born brand with nearly 40 years of rich history in the U.S., Absolut hopes to bring people together – regardless of background, border or belief – in celebration of the world’s greatest melting pot.
Buy a Bottle. Share a Photo. Give Back.
Absolut has teamed up with Keep America Beautiful (KAB), an organization with a mission to inspire and educate people across the nation to take action toward improving and beautifying their communities, so that everyone, everywhere can take part in creating a better tomorrow, today.
From May 1, 2018 to September 3, 2018, Absolut will donate $1 to Keep America Beautiful for every photo shared showing how people party with a purpose using #AbsolutAmerica and #promotion.1 In support of the Keep America Beautiful Great American Cleanup, the nation’s largest community improvement program, Absolut’s donation will support the program’s estimated 60,000 events fueled by millions of volunteers and participants who come together in tens of thousands of communities nationwide to #DoBeautifulThings.