A Glimpse at WestPack 2020 Coming to Anaheim California

The market size of the Packaging and Labeling Services industry, as measured by revenue, is worth $10.5 billion. As consumers steer toward convenient, eco-friendly, and dynamic packaging, change is the main constant throughout the massive industry. This February 11-13, packaging engineers, manufacturers, and executives, will convene at the Anaheim Convention Center for WestPack 2020, the West Coast’s largest packaging event. Packaging brands will highlight the latest technological advances and solutions in packaging for several industries including pharmaceuticals, cannabis, pet food, among many more. This year marks an exciting milestone for WestPack, as the event will run adjacent to the first-ever Cannabis Packaging Summit. The one-and-a-half-day summit will explore packaging challenges and opportunities facing cannabis manufacturers and how the suppliers of packaging solutions can begin to approach this booming consumer market with greater insight and understanding.

A Q&A with Steve Everly, WestPack, brand director:

What can attendees look forward to seeing at the show?

Everly: As sustainable and ethical business practices increasingly fuel consumer spending habits and investors’ decisions, significant competitive advantage is available to businesses that invest in sustainability and social impact efforts. WestPack is set to feature the top businesses that are producing convenient, eco-friendly, and dynamic packaging on the market today. The show floor will host over 250 packaging brands highlighting their latest technologies and packaging solutions.

What are the industry trends and main focus areas and topics that will be discussed?

Everly: Beyond the sheer number of suppliers showcasing everything from custom designed packaging equipment, full packaging lines, opportunities for automation efficiencies and sustainable packaging materials, WestPack is bringing attendees expert education and interactive activities designed to kick start new projects. The conference portion of WestPack will offer networking events specific to packaging as well as a number of presentations and panel discussions in the Smart Manufacturing Innovation Summit and Tech Theater where industry leaders will discuss a range of hot topics affecting smart factory floor adoption such as artificial intelligence (AI) and machine learning, Internet of Things (IoT), robotics, and more.

The top sessions include:

This year, WestPack will run alongside the inaugural Cannabis Packaging Summit. Tell us more about that.

Everly: The global packaging market for cannabis products is expected to surpass $20 billion by 2025. As the industry welcomes a growing number of players, there is an urgent need for innovation and regulation within the market. The Cannabis Packaging Summit, taking place on the third floor of the Anaheim Convention Center, will convene legislative, regulatory, educational, technology and industry leaders February 11 and 12 for a first of its kind event focused exclusively on cannabis packaging.  

The sold-out show floor will host over 50 companies exhibiting innovative cannabis packaging products as well as networking sessions with engineers, brand managers, and other key decision-makers. Additionally, Andrew Kline, Director of Public Policy for the National Cannabis Industry Association (NCIA), will present the keynote address, “De-scheduling Cannabis: The Road Ahead,” in which he will summarize the industry’s legislative efforts on Capitol Hill, detail the NCIA’s work developing public policy on environmental sustainability and other concerns facing the cannabis sector.

For more information on WestPack 2020, visit: https://westpack.packagingdigest.com/.

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