Southern Recipe Small Batch Launches New Packaging
Southern Recipe Small Batch put a new face on its packaging for small-batch pork rinds. The launch is accompanied by an integrated campaign to show off the new packaging, including a refreshed logo and enhanced web and social presence that were all developed with consumer needs in mind.
The new packaging is expected to be on shelves nationwide, wherever Southern Recipe Small Batch is sold, beginning this Spring 2022. The full Southern Recipe Small Batch lineup underwent this brand refresh.
For a snack historically purchased by men, Southern Recipe Small Batch’s pork rinds are carefully crafted to speak to every consumer with a craving for the bold. From a refreshed brand mark, designed to speak to a more feminine aesthetic, to the brighter, bolder color palette that marks the brand and its big, bold flavors, Southern Recipe Small Batch has defined itself, once again, as the pork rind for every shopper.
Packaging elements were lightened, with bolder colors and clear flavor cues highlighting key product features. In continuing to define Southern Recipe Small Batch’s leadership within the pork rind category, the new packaging was designed to stand out on retailer shelves. In addition to offering bold flavors that rival what is thought to be traditional within the pork rind niche, Southern Recipe Small Batch proudly boasts 7g of collagen per serving – a USDA-approved claim that is uniquely used by the brand.
As a part of the Rudolph Foods company, Southern Recipe Small Batch brings to life family history and hard work by continuing to use their family’s secret cooking method. Nearly 70 years of experience ensures that consumers can trust the quality in every bag. For additional information, visit www.SouthernRecipeSmallBatch.com.