Smurfit Kappa announced the launch of a new packing system for its sustainable TopClip product, a paper-based replacement for plastic shrink wrap that bundles beverage multi-packs.
This packing system, which is designed for smaller businesses and brands, comes after the launch of its high-speed machine with KHS last year. This now completes the portfolio of Smurfit Kappa’s end to end solutions for TopClip, ensuring it is suitable for beverage companies of all sizes.
The launch of this new packing solution, and the implementation by Czech beer brewer Pivovar Clock, sees the packaging company selected to supply its innovative and sustainable paper-based TopClip for 500-milliliter cans. A modern and creative brewery, Pivovar Clock are noted within the industry for its early adoption of sustainable technology. The brewer uses the latest steam technology and local ingredients to produce their beer.
Smurfit Kappa has now launched complete solutions, including automation for every shape and size of beverage company, which will be a key characteristic in facilitating the roll out of TopClip with many different brands. Now, with this implementation, Smurfit Kappa has proven its commitment to supplying TopClip, both to the large global brands requiring high-speed machines, and to smaller craft breweries.
With a 30 percent lower carbon footprint than a shrink wrap consumer pack, TopClip is reportedly plastic-free and 100 percent renewable, recyclable and biodegradable. As it is made from less material and does not require glue, TopClip is significantly more sustainable than other recently launched same-purpose packaging solutions on the market and offers a premium consumer experience with good branding opportunities.
“As a company, we pride ourselves on only using the highest quality ingredients when making our beers. We want to provide this standard across our business and Smurfit Kappa’s TopClip solution offers us a new sustainable alternative while providing an excellent consumer and branding experience,” said Jiří Andrš, CEO, Pivovar Clock. “At Pivovar Clock, we are committed to significantly decreasing our carbon footprint, so by choosing TopClip we are also meeting our environmental obligations by reducing single-use plastics.”
For more information, visit https://www.smurfitkappa.com.