Avery Dennison Introduces New, Sustainably Focused Wine and Spirits Label Constructions

Avery Dennison Label and Packaging Materials (averydennison.com) is adding two new label materials with sustainable facestocks to its Wine & Spirits Portfolio, each designed to help winemakers and converters address the growing consumer demand for sustainability. The company showcased these products at the 2018 Unified Wine & Grape Symposium, in Sacramento, California, January 24 – 25.

Responding to the needs and demand of consumers, many winemakers are becoming more sensitive to the environmental impact of their production practices and packaging materials. The new Avery Dennison label products will help converters offer a broader range of sustainable materials to address the buying behaviors of its wine and spirits customers.

The new facestocks include:

Grape Touch

Exclusive to Avery Dennison, Grape Touch is made of 15% grape waste sourced from wine production. With an attractive, natural color, it provides a closed loop solution with impactful shelf appeal.

Estate Label® No. 14

Estate Label No. 14 is a 100% post-consumer-waste (PCW) paper material that maintains color and strength, even when wet. It successfully marries the Estate Label standard of excellence to the sustainability that consumers now expect.

“While these new products are engineered for sustainability, they’re also designed to deliver the performance and shelf appeal that moves bottles from store shelves to shopping carts,” says Frank Loncar, marketing director, Avery Dennison Label and Packaging Materials – North America. “We’re looking forward to showcasing these new products at the Unified Wine & Grape Symposium. We designed our booth experience to emphasize how label materials can impact how you tell your brand story.”

The Avery Dennison North American Wine & Spirits Portfolio contains nearly 150 label constructions featuring an expansive selection of unique facestocks and high-performing adhesives. The portfolio has been designed to provide brand owners and designers the outstanding shelf appeal and functionality needed for wine and spirits applications.