Aptar Food + Beverage Announces Launch of its SimpliCycle Valve Technology in Kraft Heinz Packaging
Aptar Food + Beverage announces its recyclable SimpliCycle™ valve will be launched within new Kraft Heinz Ketchup packaging.
In addition to Heinz Ketchup, other Kraft Heinz brands including Heinz Mustard, Heinz Mashups, and Heinz BBQ Sauce, will convert to the SimpliCycle valve by the end of the year. Testing was coordinated and administered by both companies to ensure the consumer experience was equally matched in the conversion.
“We are proud of our collaboration with Aptar on the utilization of the SimpliCycle valve as it helps further advance our goal of full package recyclability by 2025,” said Chris Max, research lead of packaging sustainability, Kraft Heinz.
Customers, like Kraft Heinz, recognize that Aptar Food + Beverage has been a global leader in flow control solutions for more than 25 years. The SimpliCycle valve was awarded the Best CSR/Sustainability Initiative at the World Food Innovation Awards ceremony held virtually on YouTube in March.
Composed of a low-density material, the SimpliCycle valve is easily separated from the PET stream and ultimately recycled within the PP/PE olefin stream while maintaining the same high performance, cleanliness, control and convenience of silicone valves.
Aptar Food + Beverage also received recognition for its development of SimpliCycle TPE valves with closures for PET, HDPE, and PP bottles from the Association of Plastic Recyclers (APR). The recognition was based on the technical recyclability of the valve in compliance with the APR Critical Guidance Protocol.
“We are making positive and aggressive advances toward total package recyclability,” said Jordan Kinsler, manager of packaging and sustainability, Kraft Heinz. “We are proud of our partnership with Aptar in this important initiative.”
“Many of our customers have set goals for full package recyclability, without compromising on packaging performance and the overall consumer experience,” said Beth Morris, senior account manager, Aptar Food + Beverage. “It is our goal and mission to help them achieve the most ambitious sustainability objectives.”
For more information, visit https://www.aptar.com.