Huggies® and Terracycle® Team Up to Launch Free Recycling Program for Plastic Packaging

Consumers Can Recycle Plastic Packaging from Huggies® and eight other Popular Baby and Personal Care Brands from Kimberly-Clark

In line with its vision to design packaging solutions that are compatible with circular systems for all product packaging by 2025, Huggies®, a household brand for millions of caregivers, is partnering with TerraCycle, the international leader in recycling hard-to-recycle materials, to launch a free recycling program in the U.S.

The Huggies® Free Recycling Program will allow participants to recycle outer plastic packaging of Huggies’ baby diapers and wipes. Packaging from other brands from Huggies’ manufacturer Kimberly-Clark will also be included in the program, including Pull-Ups®, Goodnites®, U by Kotex®, Depend®, Poise®, Scott®, Cottonelle®, and Viva®.

In the U.S., less than half of the 80 million tons of packaging waste produced annually gets recycled, including packaging from the baby and personal care industry. The Huggies® Free Recycling Program will help keep more packaging from diapers, wipes and other personal care and hygiene products out of landfills and incinerators.

“Huggies puts the consumer at the heart of all we do,” says Andrea Zahumensky, Kimberly-Clark’s North American Baby & Childcare President. “We set out to make our consumers lives better while making the smallest environmental impact possible. Our partnership with TerraCycle supports that ambition and minimizes our plastics footprint.”

“There’s a common misconception that single-use flexible plastic packaging can only be thrown away, but technically, almost anything can be recycled,” said Tom Szaky, founder and CEO of TerraCycle. “Our partnership with Huggies® and Kimberly-Clark makes it easy and convenient for consumers to recycle hard-to-recycle packaging and contribute to a more sustainable future.”

TerraCycle is an international leader in innovative sustainability solutions, specializing in creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. In the U.S., the Huggies® Free Recycling Program will join TerraCycle’s extensive network of over 550 free recycling initiatives, launched in partnership with more than 300 organizations worldwide. To date, TerraCycle has recycled over 8.5 billion items.

The Huggies® Free Recycling Program is open to any interested school, individual or community organization. Participants can sign up on TerraCycle’s Huggies® Free Recycling Program page, download a prepaid shipping label, and send in the plastic packaging. Once received at TerraCycle’s material recovery facilities, the plastic packaging is shredded, cleaned and recycled into raw materials used to make new products. For more information on TerraCycle’s free recycling programs, visit www.terracycle.com.

This program does not accept diapers, wipes, training pants, bedwetting products, underwear and bladder leakage products, disposable swim pants, menstrual hygiene products, and toilet paper.