Jones Soda Releases New Animated Labels

Jones Soda Company has released a new collection of animated labels in its third augmented reality (AR) series showcasing the talents of 15 influencers. The animated labels appear on store shelves in the U.S. and Canada starting in March 2022, and will appear on 1.5 million bottles spanning five top-selling soda flavors.

With a tap on a phone camera, the new collection of AR labels turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts. Activated with a proprietary Jones Soda app, the new series spotlights influencers ranging from a professional slackliner with 2.1 million TikTok followers riveted by her aerial rope-walking escapades to a freestyle biker, professional scooter rider, jump-roping pro skater, semi-pro skateboarder, and trampoline athlete known for feats such as hitting a golf ball mid-jump. The collection also moves beyond extreme athletes to showcase a graffiti artist, music video director, landscape painter, champion women’s soccer goalkeeper, middle-school martial arts competitor, and others pushing the envelope in their respective fields.

The craft soda company is known for its unconventional flavors and user-designed label artwork.  Jones’ AR initiative builds on the distinctive brand personality the company has established over the last two decades in part by using black-and-white photographs submitted by consumers to create a constantly changing series of label visuals.

This marks the brand’s third AR series since launching the campaign last July. Jones added video to their marketing mix last year with an initial 15-label collection focusing primarily on action sports. A second AR series released several months later featured the animatronic fortune teller character Zoltar reading humorous fortunes customized to incorporate Jones Soda messaging.

About Jones Soda Co.

Jones Soda Co. is a craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones Soda and Lemoncocco brands, and a variety of cannabis products under the Mary Jones brand.

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