Rejuvenate Marine Cleaning Line Goes Flexible
Flexible Stand-Up Pouches Allow for Space Savings.
By: Elisabeth Cuneo, Editor
We chatted with President, CEO and Managing Member, Joe McDonnell of For Life Products. The company’s new Rejuvenate MARINE cleaning solutions was recognized by the Flexible Packaging Association with a Gold Flexible Packaging Achievement Award. The high-quality spouted pouches and trigger sprayer pouches from Glenroy Inc. (glenroy.com) offer many benefits to boaters.
Packaging Technology Today: Why is packaging so important to your brand?
McDonnell: I am passionate about developing “Best in Class” products that suit the needs of the consumer… every day. These products provide satisfaction to the user in knowing they can clean and restore any boating surface to brand new again and keep them looking new again with little or no effort at all.
PTT: How and why did you choose flexible packaging to package your products?
McDonnell: As an avid boater for the past 15 years, I know the problems with stowing bottles and seeing them break open and cleaners go everywhere due to the waves and movement. There are also the space concerns that drove us to look at flexible packaging. The benefit is crystal clear. The flexible aspect of the bottles allows them to nest together, which keeps them from tumbling over while at the same time taking up less space. And when you’re done with them, simply fold them up and put them in the garbage, again taking up minimal space.
PTT: Are the packages well-received with consumers?
McDonnell: Consumers love the flexible packaging which allows the pouches to be conveniently stored into small areas, especially when storage space aboard a boat is very limited.
PTT: Any new and exciting package innovations in the works at For Life Products?
McDonnell: Yes, next month in partnership with Berlin Packaging and Studio 111, “REJUVENATE OUTDOOR” will launch another innovative, unique & patented design packaging concept that we are excited to share with PTT in the near future.
For Life Products is proud to manufacture a full line of Rejuvenate home restoration products in the USA. Available nation-wide and in Canada, at major retail chains like The Home Depot, Rejuvenate has grown from a single Floor Restorer to a full line of over 14 home restoration products ranging from Cabinet and Furniture restorer to leather cleaner and spot and stain remover. You can see the entire line at the manufacturer’s website rejuvenateproducts.com.