Avery Dennison Introduces First MDO Films With Recycled Content

Avery Dennison Labels and Packaging Materials took another step today in advancing the circular economy in packaging with the introduction of two machine direction oriented (MDO) film products with post-consumer recycled content.

These new films, in addition to other new recycled content facestocks and overlaminates, will be showcased at the Avery Dennison booth at Labelexpo Americas 2022, September 13-15 at the Donald E. Stephens Convention Center in Chicago.

The new rMDO white and rMDO clear filmic facestocks enable brands to improve packaging sustainability and stay ahead of changing regulations for a broad range of household, personal care, cosmetic and food products.

With 30% post-consumer recycled content, Avery Dennison rMDO facestocks consume fewer resources, help to keep plastic out of the waste stream, and give packaging a more authentic look. Their recycled content creates a slightly less uniform appearance that consumers identify with eco-friendly packaging.

The white and clear rMDO facestocks achieve those benefits while delivering the performance that brands and converters expect from MDO films. They feature good print quality with both digital and conventional inks; perform like other film facestocks during printing, dispatching and application; and are suitable for curved, contoured, conformable and squeezable packaging. Plus, they are paired with AD CleanFlake™ technology to enable recycling of rigid plastic packaging.

For more information about rMDO filmic facestocks, visit www.label.averydennison.com/mdofilms