WWP Beauty Launches Intentional Beauty Collection Featuring Award-Winning Packaging

WWP Beauty launched its first virtual collection, Intentional Beauty. The collection was purposefully designed and developed to help consumers navigate stress, anxiety, and a rapidly changing beauty landscape.

The product packaging features motivational and positive quotes intended to uplift, while the formulations are focused on protecting and bringing balance. The collection features color, skin, body and personal care products each packed with skin-loving ingredients and benefits.

The Rehydrate Moisturizer is packaged in WWP Beauty’s award-winning Eco-Pac tube. The packaging was recently awarded top honors in the Sustainable Development category during the 2020 MakeUp in New York Innovation Awards. The Eco-Pac tube is reportedly made from 100 percent Bio-PE and features a lightweight design that utilizes less plastic and produces fewer emissions per piece.

Also featured in one of WWP Beauty’s newest packaging innovations is the Glow Effect liquid highlighter. This highlighter is showcased in the side effect dropper that reportedly can be tooled in a PCR material for increased sustainability.

Sexual wellness and intimate care are categories that were on the rise pre-pandemic and are currently still seeing an increase in demand. The collection’s Intimate Massage Foam is an innovative, gel-like formula that can be used for massages, intimate areas and as an all-over body moisturizer. Other products rounding out the collection include a gem-infused baked bronzer, fruity lip scrub, and hand sanitizer.

“Developing this collection was an inspiring collaboration between beautiful and impactful formulas and sustainable and innovative packaging, tied together with upscale design. Our goal was to create a collection that provides powerful and effective solutions for the future state of beauty,” said Shandon McGee, innovation committee co-chair, WWP.

For more information, visit www.wwpbeauty.com.