New IMAG!NE Snack Brand from Frito-Lay Debuts at Retailers Nationwide

New IMAG!NE Snack Brand Gives Parents Delicious And Nutritious Snack Options For Their Kids

PLANO, TX | Every parent knows the struggle of juggling the demands of their family’s busy schedules with the desire to find nutritious snacks and creative activities that will keep the kiddos nourished and happy in between soccer practices, tutoring, and piano lessons. IMAG!NE has an answer! The new brand offers delicious, portable snack options made with real yogurt or cheese that provide a good source of nutrients like protein or calcium that parents can feel good about feeding their kids.

Launching nationwide, IMAG!NE is a conveniently packaged snack for on-the-go families that features kid-friendly flavors like white cheddar and apple cinnamon. The no-mess resealable bag allows families to enjoy delicious, wholesome ingredients like real cheese, fruit or yogurt anywhere, any time. So finding a snack to fuel families’ jam-packed daily routines and spark creativity is now easier than ever.

The Imagine snack line includes two products – Yogurt Crisps and Cheese Stars – both are Non-GMO Project Verified and contain no artificial colors or flavors. IMAG!NE Cheese Stars are tasty poppable crackers made with real cheese as the first ingredient. Available in two flavors kids will love, Parmesan and White Cheddar, both offer six grams of protein per serving. While IMAG!NE Yogurt Crisps combine the tastiness of real fruit with real yogurt. The bite-sized, fun-shaped snacks are available in two flavors – Mixed Berry and Apple Cinnamon – that contain four grams of protein and eight grams of whole grains per serving.

“We know that parents today have a hard time finding snack options for their kids that not only taste great, but also deliver positive nutrition like protein or calcium,” said Sarah Guzman, senior marketing director, IMAG!NE. “That’s why IMAG!NE features real ingredients like yogurt and cheese that kids and parents will love – as well as fun shapes and packaging to help make snack time, imagination time!”

More than just a snack, IMAG!NE aims to help parents unlock their kids’ creativity and ignite their imaginations. Parents can get inspired at, where they can browse the Imag!nation Center to find a variety of games and activities designed to fuel kids’ imaginations and spark creative play. After all, snack time is the perfect time for parents to take a few minutes to escape the rigid structure of the day and let their kids be inspired to creatively take on the world around them.

IMAG!NE is now available at retailers nationwide in 4.5oz resealable bags for a suggested retail price of $3.49. For more information, please visit


IMAG!NE was created for parents to help nourish their bodies and creativity. The brand’s clever snacks are made to fuel kids’ hungry bellies and imaginations, offering a portfolio of lip-smackingly delicious snacks that are a good source of protein or calcium. Imagine snacks are proof that food made with real ingredients, like cheese, apples and cranberries, can be totally scrumptious, nutritious and convenient for snack-time.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit


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