Lime Crime Launches Augmented Reality for Cosmetic Packaging
Lime Crime recently announced it has launched a first-ever Augmented Reality (AR) technology for its cosmetics packaging, allowing consumers to dive into Lime Crime’s colorful world even before purchasing or swatching.
Consumers can not only meet the iconic Venus herself but also explore, experience and learn about Lime Crime’s different franchises at shelf. Consumers will be whisked away on a virtual journey via the Lime Crime App with Venus, their grungy Victorian-esque take on Botticelli’s universally-recognized painting found on Lime Crime’s eyeshadow palettes as she comes to life, speaking to the palette’s key features and showing a series of makeup tutorials all with a quick mobile scan of the brand’s Venus XL 2 eyeshadow palette. The brand’s newest launch, Softwear Blush, will also feature the AR component on its packaging, where the orchids on the packaging jump to life.
“We have always done beauty differently at Lime Crime,” said CEO, Stacy Panagakis. “This time, we wanted to think way beyond the box – making our products come to life, creating a never-before-seen experience for our consumers. Our packaging has always been one of many things that sets us apart from other brands, so we’re excited to be the pioneer in AR packaging for cosmetics. We see this as a time to entertain, educate and add a personal touchpoint for Lime Crime to further connect with both our loyal customers and those experiencing the brand for the first time.”
To bring their vision to life, Lime Crime partnered with Tactic, a San Francisco-based company specializing in the production of immersive experiences, to develop the app.
The Lime Crime App is now available for download for both iOS and Android platforms. Lime Crime’s AR capabilities will be available at all Riley Rose stores and will eventually roll out to Ulta stores.
For more information, visit www.limecrime.com.