Frito-Lay North America Introduces Back-to-School-Edition Variety Packs

PLANO, TX | According to a recent Frito-Lay  Variety Packs survey, the majority of parents (75 percent) worry about their kids’ happiness while they are at school, and 81 percent stated that they seek ways to give their kids encouragement when they are apart. That’s why Frito-Lay Variety Packs, one of the flagship brands from PepsiCo’s Frito-Lay division, is giving parents a simple and convenient way to provide love and encouragement during the school day with the launch of Snackable Notes.

Available for a limited-time, Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids’ favorite Frito-Lay Variety Packs flavor. The program, Snackable Notes, reinvigorates the classic lunch note and gives mom and dad a new and creative way to connect with their kids during the school day when they’re apart.

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