vitafusion™ Becomes First Vitamin Brand to Convert to Recycle-Friendly Shrink Packaging

EWING, NJ | vitafusion is the first in the vitamins category to use recycle-friendly shrink film labeled packaging in the United States. Packaging for vitafusion MultiVites 150-count gummies now incorporates shrink labels made with high-performing Eastman Embrace LV resin and Sun Chemical’s SunLam Deseaming Adhesive, converting a previously nonrecyclable package to a recycle-friendly one — with the full vitafusion gummies line converting to recycle-friendly shrink labeled packaging within 2019.

Incorporating the new deseaming adhesive into its current labeling process allows vitafusion to maintain the look and quality of its package with film made from Eastman Embrace LV copolyester. Multi-Color Corporation has replaced the traditional solvent used on the vitafusion labels with SunLam Adhesive, ensuring the washing phase of the recycling process can easily remove the shrink labels.

CONTACT COMPANY

Share on Socials!

Related Articles

Related Articles

Food Packaging Technology Market Worth 57.80 Billion USD by 2023

The report "Food Packaging Technology and Equipment Market by Technology (Controlled, Active, Intelligent, Aseptic, and Biodegradable), Material (Metal, Glass & Wood, Paper & Paperboard, and Plastics), Equipment, ...
Read More

Thermoforming Systems Acquired by Davis Standard

PAWCATUCK, CT | Davis-Standard, LLC announced it has acquired Thermoforming Systems LLC (“TSL”) of Yakima, Washington. TSL designs, manufactures and markets leading-edge thermoforming equipment to the North American food packaging ...
Read More

Milliken Joins GO!PHA to Drive Adoption of Bio-Based, Biodegradable PHA Polymers in Single-Use Packaging Applications

Milliken & Company’s Chemical Division has joined the Global Organization for PHA (GO!PHA) to help address the technical and market development challenges related to polyhydroxyalkanoate (PHA) ...
Read More