vitafusion™ Becomes First Vitamin Brand to Convert to Recycle-Friendly Shrink Packaging

EWING, NJ | vitafusion^™ is the first in the vitamins category to use recycle-friendly shrink film labeled packaging in the United States. Packaging for vitafusion^™ MultiVites 150-count gummies now incorporates shrink labels made with high-performing Eastman Embrace^™ LV resin and Sun Chemical’s SunLam^™ Deseaming Adhesive, converting a previously nonrecyclable package to a recycle-friendly one — with the full vitafusion^™ gummies line converting to recycle-friendly shrink labeled packaging within 2019.

Incorporating the new deseaming adhesive into its current labeling process allows vitafusion^™ to maintain the look and quality of its package with film made from Eastman Embrace^™ LV copolyester. Multi-Color Corporation has replaced the traditional solvent used on the vitafusion^™ labels with SunLam Adhesive, ensuring the washing phase of the recycling process can easily remove the shrink labels.

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