When Once Again Nut Butter decided it was time to expand its footprint in the mass market, the company partnered with Berlin Packaging and its Studio One Eleven design team to bring new life to the branding of its natural, organic, and sustainable products under one condition – Rocky, the racoon, must stay.
Utilizing a bright, natural color palette and bold black bar for Rocky to rest on, Studio One Eleven’s design team breathed new life into the brand design and improved shopability with products that stood out on store shelves.
After rolling out the redesign in 2018, Once Again Nut Butter saw an increase in conventional grocery sales. Today, it has seen additional sales growth during the COVID-19 pandemic as many consumers are putting their dollars behind natural, nutrition-packed products.
For more information, visit https://www.berlinpackaging.com.