Pol-Mak S.A. Updates “Funny Letters” Packaging
ZORY, POLAND |Pol-Mak S.A., specializes in making traditional pastas based on a proven home-made recipe. The company’s strategy is a skillful combination of modern technology with a traditional recipe, complemented by continuous analysis of consumer needs from a product and packaging standpoint.
During tests to determine consumers’ mindset on packaging, it was discovered that demand for comfortable and functional packaging is becoming more and more popular. Pol-Mak S.A. welcomed the challenge and proposed an update to the current package for its well-known children’s product, “Funny Letters”. “Funny letters” is manufactured to quality with extra care (using the traditional recipe and taste measures) and interesting form (the pasta letters and numbers are precisely made – and the smiling bear on the packaging entices the customers).
The only thing missing was a re-sealable closure. The pillow bag pouch solution, one of the most popular packages in the industry, has now been supplemented with the EL- ZIP Press to Close Zipper. “During consumer research, we found how important it is to have a re-closure system on even the most basic products like pasta, buckwheat, tea, coffee or salt,” explains Izabela Celejewska, Marketing Manager for Elplast Europe, manufacturer of the EL-ZIP Press to Close Zipper. “Although the main goal of our tests were to compare consumer perception on different types of zipper, respondents also indicated products that should definitely have the possibility of reclosing. Pasta took first place on that list. And what is extremely important – no one chose the adhesive label or the tape. Respondents complained about the poor quality of such a closure which does not fulfill its function, and the packaging remains open anyway. “
It should be emphasized that adding the re-closure system did not require changing the foil or packaging method. TD application is being utilized and the winding direction is tailored to the client’s needs.
The example of the Pol-Mak S.A. and Elplast collaboration proves that even traditional products, manufactured according to home-made recipes, can/should evolve in the scope of packaging functionality.