Hostess Announces Launch of Hostess Bakery Petites as Company Looks to Dive into the Premium Adult Snacking Market
Responding to consumer demand for poppable treats that boast cleaner ingredients for a truly permissible indulgence, Hostess Brands, LLC introduces premium adult snacking to the sweet baked goods category with the launch of Hostess® Bakery Petites™. Designed with the variety-seeking Millennial consumer in mind, new Bakery Petites are inspired by fresh, hand-crafted bakery treats.
“With the tremendous growth in bite-sized treats in the confectionery category, we saw a huge opportunity to innovate with a new premium line that strategically enhances our reach and incrementality,” says Andy Jacobs, EVP and Chief Operating Officer, Hostess Brands. “Premium priced snacks are growing and Hostess Bakery Petites – with their cleaner ingredient profile and modern packaging – deliver on that indulgent and upscale snacking experience consumers are seeking.”
Hostess Bakery Petites are made with ingredients such as real chocolate, real vanilla, and real raspberries. There are no artificial flavors or colors and no high fructose corn syrup. Hostess is the first brand to bring innovative resealable, stand-up pouches to the sweet baked goods aisle. This innovative packaging keeps snacks fresher longer and provides the consumer with more portion control.
Hostess Bakery Petites are now available at retailers nationwide and are baked in the USA.