Glenroy Inc. Supplies Innovative STANDCAP Pouch to Help Leading Guacamole Provider Address Unmet Customer Needs
Glenroy™ Inc., a converter and printer of flexible packaging for over 50 years, is providing its innovative STANDCAP pouch as the package for the newly released Yucatan Guacamole Squeeze. This new product release from Curation Foods is a first-of-its-kind packaged guacamole product in a flexible squeeze pouch that allows for greater usage convenience and extended shelf-life for reduced waste.
Innovative Packaging Design
The new Yucatan Guacamole Squeeze makes experiencing guacamole at home and on-the-go more convenient and hassle-free. The innovative packaging ensures that the homemade taste of Yucatan Guacamole is ready for any occasion, including healthy snacking, special meals and events.
“The premade STANDCAP Pouch allows food and beverage brands to breathe new life into entire product categories,” said Evan Arnold, director of product development for Glenroy.
The unique package design maintains freshness of the 100 percent Hass Avocados, improves delivery of the product with the innovative AptarGroup SimpliSqueeze® valve technology that extends shelf-life to ten days after opening, and helps reduce food waste.
“This innovative package, available as a turnkey, premade pouch solution, is within reach of more brands than ever before,” said Arnold.
The new packaging is helping to transform guacamole from mainly a dip to a healthier condiment option, thus also expanding the entire market for guacamole.
“The foundation of our company is driven by innovation with our consumers and customers in mind,” said Curation Foods CEO, Albert Bolles, Ph.D. “And often the biggest ideas and impact are achieved by making incremental, smart innovations to existing products.”
The premade STANDCAP Pouch is an easy-to-use lightweight package that provides clean and controlled dispensing, eliminates the need for a utensil, and allows consumers to access nearly 100 percent of the product inside. In terms of shelf impact, eye-tracking studies within a retail environment performed by Clemson University and research firm Package InSight showed that the STANDCAP Pouch was noticed 40 percent faster and viewed 53 percent longer than rigid packaging.
For more information, visit www.glenroy.com.