Eckrich Debuts New Packaging for Deli Products in Stores Nationwide

Eckrich introduced new packaging for the Deli collection which will begin rolling out in stores nationwide. Through both qualitative and quantitative market research, Eckrich reportedly successfully created a design that breathes new energy into the heritage brand with a modern, approachable look, all with its key consumer top of mind. The designs feature a white background and crisp imagery, displaying the product and information in an organized, eye-catching way. The imagery also showcases the product in a prepared fashion, allowing consumers to see easy ways to create an Eckrich meal at home.

“We’re excited to refresh the graphics on our Deli portfolio,” stated Laura Koenes, brand manager for Eckrich at Smithfield Foods. “We hope to inspire consumers with new and different ways to use Deli meat in their everyday lives, while also better communicating the product benefits and the quality that they have come to know and trust from Eckrich.”

The new packaging will be used for Eckrich’s Deli items, including:

  • Eckrich Deli Poultry – Top-quality chicken and turkey that is cured, glazed, roasted and smoked for the perfect line of flavors.
  • Eckrich Deli Ham – The finest cuts of pork that are cured, roasted and smoked for a whole line of flavor profiles, from traditional sweet to hot and spicy styles.
  • Eckrich Bologna – Flavorful bologna deli meat is crafted with the finest quality meats for a unique bologna taste.
  • Eckrich Hard Salami – Crafted from high quality pork, beef, and our signature seasonings and then smoked.

For more information, visit

Share on Socials!

Related Articles

Related Articles

Solenis Launches New Resource Site for Eco-Friendly Food and Beverage Paper Packaging Solutions

Solenis, a leading global producer of specialty chemicals, has launched a new online hub to help consumer brand owners and packaging converters with sustainable formulations for ...
Read More

Craft Brewer Oskar Blues and Dow Collaborate on Printed Collation Shrink Packaging

Dow Packaging and Specialty Plastics ( a business unit of The Dow Chemical Company, is collaborating with craft beer brewer Oskar Blues along with plastics converter ...
Read More

LavishLinen™ Virgin OverLaminate : Nobelus

Nobelus, specializing in printable and overlaminate films for the print and packaging trade, is bringing a new linen film with extreme dimension to market for label ...
Read More