CCT Expands EEASY Lid’s Domestic and International Reach Through Partnerships with The Affinity Group and Trade Consult

Consumer Convenience Technologies (CCT), makers of the EEASYTM Lid, announced new partnerships with Trade Consult and The Affinity Group/Triangle Sales and Marketing to enhance sales and marketing efforts for the EEASY Lid in both the US and European markets.

The Affinity Group/Triangle Sales and Marketing is a North American food sales and marketing agency committed to providing superior service and outstanding execution through sales analytics and comprehensive planning to drive results. Triangle Sales is focusing reportedly on introducing the EEASY Lid to some of the biggest brands in the packaging and grocery industries in the northeast.

“Our teams have extensive experience in the key markets where CCT is aiming to generate additional demand for the EEASY Lid,” said Jim Gastgeb, business development manager, Triangle Sales & Marketing. “By targeting some of the nation’s premier brands, we are confident that the EEASY Lid is well on its way to becoming an industry staple.”

CCT has also partnered with Trade Consult – a sales and marketing firm focusing on the grocery industry and food manufacturers – to lead its outreach efforts in the European market.

“While the EEASY Lid has been steadily gaining steam across the U.S., Trade Consult is equipped with the right resources to expand its availability into European markets as well,” said Friedrich Berlemann, CEO, Trade Consult. “Trade Consult has had great experience in the food and retail industries. We are looking forward to pushing this innovation across the European markets.”

“As the EEASY Lid continues to gain momentum in the food and packaging industries, we knew we needed to expand our partnerships to increase awareness and, in turn, availability,” said James Bach, CCT managing partner. “We couldn’t be more excited to partner with two strong companies – The Affinity Group and Trade Consult.”

For more information, visit

Share on Socials!

Related Articles

Related Articles

Zume and Solenis Double Down on Existing Partnership to Accelerate the Adoption of Sustainable Packaging in the Global Food Industry

Zume, a sustainability solutions company creating economically viable substitutes for single-use plastics, today announced it is furthering its partnership with Solenis, a leading global producer of ...
Read More

Nestlé Inaugurates Packaging Research Institute

Nestlé officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new institute enables Nestlé to accelerate its efforts to bring functional, safe and ...
Read More

KUKA Highlights New Range of Hygienic Food Processing Automation at IPPE

With cleanliness and safety at the forefront of meat, poultry, egg and other fast moving consumer goods processing, KUKA Robotics spotlighted its expansive product range of ...
Read More