Consumer Convenience Technologies (CCT), makers of the EEASY Lid, the first major jar lid innovation in over 75 years, announces the results of a new consumer study that put CCT’s new aluminum lug EEASY Lid – the world’s first aluminum lug lid – to the test against traditional lug lids.
CCT is releasing the results of North Cliff Consultants, Inc.’s study comparing ease-of-use and sentiment by having consumers open jars of pasta sauce with the EEASY Lid and a traditional lug lid. The results show that consumers overwhelmingly prefer the EEASY Lid.
Not only did consumers find the EEASY Lid easier and more convenient than a regular jar lid, but it also changed their perception of jar lids overall; 86 percent of consumers reportedly said they viewed the EEASY Lid as a premium product, and 87 percent say it improved the way they look at opening jars.
The patented EEASY Lid allows consumers to vent a jar by simply pressing a button on the lid. After use, the lid is reclosed by pressing the button from the inside of the lid to help keep the product fresh and prevent spills. Previous research found the EEASY Lid reduces the amount of torque needed to twist off a jar lid by more than 40 percent.
CCT previously released the results of a North Cliff study in February of 2020 that similarly tested the Continuous Thread (CT) version of the EEASY Lid, which found that nearly 50 percent of consumers struggle to open jars with traditional jar lids, showing how ease of use affects consumer purchasing decisions.
CCT reportedly developed the EEASY Lid to make jars easier to open, as well as expand market opportunities for manufacturers. The first use case of the CT version of the EEASY Lid boosted sales of a private label pasta sauce in Pennsylvania-based Boyer’s Food Markets by 341 percent over a 12-week period.
For more information, visit https://eeasylid.com.