Avery Dennison’s New Heat Sealable Reclosure Technology

GLENDALE, CA | Avery Dennison introduces a first-of-its-kind heat sealable reclosure technology that reduces the amount of plastic packaging required and eliminates liner waste, providing an economic, sustainable solution to brand owners. R1490, the only FDA-compliant direct food contact adhesive, and a heat-sealable film liner turns the release liner into a functional part of the final package.

The heat sealable reclosure system provides direct adhesion of the entire construction to rigid containers, eliminating the need for flow wrapping and requiring significantly less plastic packaging by eliminating both liner waste and clamshell lids. This delivers a more environmentally friendly solution by significantly reducing material, particularly for produce such as tomatoes, berries or lettuce packaged in rigid plastic containers.

The heat seal reclosure technology also provides brands with the convenient, easy peel-and-reseal functionality today’s consumers seek. The ability to eliminate the clamshell lid creates the opportunity for brands to enhance creativity in package design, helping to differentiate and add value to their products.

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