So Good So You Launches Solution to Plastic Packaging Crisis

So Good So You is now packaging all products using a sustainable bottle that’s a first for the beverage industry.  Named BtrBtl™, the innovative packaging looks similar to other plastics, but features a proprietary additive which allows it to biodegrade in landfills at an accelerated rate, breaking down in years versus centuries, without leaving microplastic fragments behind.

BtrBtl is fully recyclable and could require no change in consumer behavior. It also could offer a significant improvement to packaging end-of-life results. BtrBtl ultimately turns into water, soil and gas which can be collected and converted into clean energy at landfill facilities.

“After two years of planning, all our immune-supporting shots will be packaged in the BtrBtl, and with this innovation we hope to inspire individuals and other companies to make decisions that put people and planet first. Our goal continues to be creating products that are delicious, nutrient-dense, beneficial to the world as a whole, and supportive of the health and well-being of every person and community they touch,” said Rita Katona, co-founder and board chair, So Good So You.

“We know there is a long way to go in making substantial change to the broken waste management system. With BtrBtl, we’ve found a better way to package our beverages, and we look forward to a future where all companies and individuals continue to drive meaningful change,” said Eric Hall, co-founder and CEO, So Good So You.

So Good So You’s plant-based functional beverages are reportedly made with only certified organic and non-GMO-verified ingredients, and it is the number one premium brand in the emerging functional shot category.

The brand’s juice shots are packed with one billion CFUs of probiotics, to naturally support the immune and digestive system, and are available in varieties to address everyday needs. Every bottle is filled with nutritious plant-based goodness, packed with nutrients fully derived from fruit and vegetable ingredients no additives, preservatives, artificial flavors or concentrates.

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